<p>Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.</p> <p>This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt.</p> <p>As the year goes on it turns out search ad spend is picking up in other markets. Namely, the pace of consumer ecommerce spending is staying steadier than expected.</p>